Hello friends(dosto), my name is Sahil Khanna and you are watching intellectual indies. Today we’ll talk about Loss leadership. I really like this concept And do tell me in the comments if you like this video. Subscribe intellectual indies , press the bell icon and never miss any update. See there comes a time in a year when rates of onion are low 100-80-120Rs/kg. But big bazaar sell it at 20Rs/kg. 15rs/kg, what is this? Do they store all the onions? Or they’ve some analyst for the rates of onion. Is it possible ? There’s nothing like this. We can not analyse the rates of onions. Rates goes up immediately and big bazaar declines rate of onions with this news. What is the motive behind this strategy? Whenever you go to a store Big stores Like big bazaar, walmart types. What do they do? they sell you products in loss. Suppose one product is of 100rs They’ll sell it at 90rs to you. That time when rates are 100rs/kg They may take in bulk and it’ll cost them around 60 or 50rs/kg But they are selling at 20rs. Because they know if you come to buy onion. but they put some conditions to it. that you can buy only 2 kg. So to buy 2kg onion You won’t travel specially for that only? SO along with 2 kg onion, you may buy some more things They’ll get their profit. Side by side in order to build their leadership They put themselves in loss. Let’s try to undersand this When onion was 80rs , big bazaar sold it at 20rs. Public will consider them next time too. When i go to buy a bottle of pepsi worth 80rs. They are selling it at 70rs. and no one is giving this much discount. and you get this feeling that Big Bazaar is good. with good discount. Here game begins. They indeed give discounts. side by side , they’re trying to win your heart. and they bear the loss. Now you are their regular customer. Amazon , paytm All are selling in loss. But they do put limitations on it. Why is it? If they are selling at lower price, then i may buy 1 lakh piece. Because they know they are selling in loss. Today this person will take a produc worth 100rs. Next time he’ll buy from me. That’s why frauds happens I know some people who do it. They sell books on amazon and they sell it to amazon at 100rs. But amazon sometimes sell it at 50rs. What do they do? they buy their own books. and they get a profit of 50rs. and resell it again. They have multiple ids. Big game it is. And we don’t even know about these frauds. Now some people get offended when i talk about frauds. But this is the truth. Let’s get back to the point. Point is there are many companies who are selling in loss In order to win hearts of their customer. This is the reason ecommerce websites are in loss. Now how will you integrate this in your business. Think about it. If you want any advice , then you can mail me. Or if you sell 10 products and they are related to each other. Then do not hesitate to bear loss of one product. This will build a connection Just like we do in chemicals. We sell many products in no loss and profit. We don’t save none. WHy? Because we know we need to enter this company. Today if they are buying one from me, then tomorrow maybe more than 1. There are many advantage where we can earn profit. Now the person is connected. Profit is there. It’s a nice strategy Okay friends(dosto), video ends here.I hope you liked this video If any doubts , do ask me in the comments. Like share and do tell me how will you use this in your business. If you want to write this in your paper It’s not a big concept. You can introduce it somewhere. for presentation or something. Pick flipkart, loss leadership Big bazaar and local shops. Make a presentation. Bye Goodnight Goodafternoon Goodmorning whenever you are watching this video.