What determines the price of a website?

What determines the price of a website?

Hi, I’m Mark Steinbrueck with OurChurch.com
and on this video I want to talk about what determines the price of a website. The most
common question I am asked when talking to someone about a website is how much it’s
going to cost. Let’s talk about what are the things that go into determining the cost
of a website. Number one is it a consultative approach or
the cookie cutter process? Are you communicating only by email or just through a series of
forums, are you actually able to talk with the person who is building your new website.
Are you having live discussions to talk about the purpose, the goal and mission of your
website? If you are then it’s more of a consultative approach than a cookie cutter
process. Also is your input being considered in the building process or the developing
dictating what your site will be like. If the developer is dictating what the site is
going to be like then it’s most likely a cookie cutter process.
Number two, content mapping. A lot of people don’t know what content mapping is and it’s
certainly the process of listing or mapping all the pages that you will have on your website.
This is a step that most companies either don’t understand don’t recognize the importance
of and therefore leave it out but it is a very important step for a couple of reasons.
First of all it helps the designer understand what the focus of your website will be. If
you look at all the content of the website you will be able to see exactly what kind
o purpose or what the mission or the goals of the website will be. But secondly it also
is extremely helpful for you the customer to think about all the content you will need
to create. This may give you the opportunity to go to other people within the organization
to start providing some of that content so that when it’s ready to be entered into
the website that you have it. The number three thing that goes into develop
or determine the price of a website is the design. Is it an already premade design or
template and if so the cost will most likely be much lower? If it is something that is
designed from scratch then that’s going to impact and increase the cost of the website.
Number four the functionalities of the website. If a website doesn’t have many functionalities
or it’s very basic functionalities or it’s more or less just like an online brochure
that’s going to typically mean a lower cost for the website. However, if you have higher-end
functionalities things like better registration, document management, online forms that can
be filled out, shopping cards things like that that often times would increase the price
of the website. Content input how much content is the website
developer putting into the site for you and how much are you putting in yourself? Simply
put the more time that the developer has to spend putting content into the website the
more he is going to charge you or she is going to charge you. If they are not putting a whole
lot of content in and you are doing that mostly on your own that will typically keep the cost
lower. Number six training. Are they training you
on how to maintain the website or are you either expected to know how to maintain the
website yourself or are they going to be providing some kind of an online training or video training?
here at OurChurch.com with our build it yourself websites we have some online pages that show
you exactly how to do things on the website and as a result it keeps the cost down but
it is a more self-guided process. With our custom sites on the other hand we provide
full training as well as video tutorial training. It’s more of a consultative approach and
a more in-depth training approach and so the cost with our custom sites are a little bit
higher than those the build it yourself websites. Number seven support. Does the website include
any support at all and if so how is the support provided? Are they providing it via email,
via phone, via Help Desk and are they doing it by online or email support? Typically if
you are getting phone support then that will usually have a higher cost whereas if there’s
online or email support only or only help pages that typically will result to lower
cost. Lastly hosting email and domain name. Are
they providing that as well? Is that included in the cost of the website? So are you receiving
email at your domain name, are you including hosting as part of the package price or is
that something separate and does it include the registration of your domain name or is
that something that you have to either buy from another company or pay extra for? All
these items need to be factored into the cost of the website.
In summary the things that determine the price of a website is it a consultative approach
or a cookie cutter process, is there content mapping that’s included, what’s the design?
Is it premade or custom? What kind of functionalities are being included. Content input, are you
putting a lot of content in or are they putting a lot in for you, what kind of training are
they providing? What kind of support is included and what kind of hosting email or domain name
registration is included. I hope that you’ve found this video informative
and helpful. Please contact us at OurChurch.com if we can help you in determining what we
can do to help you achieve your goals and your missions online for your website. Thank
you very much. Youtube.com.What goes into the price of a
website – YouTube 1


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    Neil Silverthorn

    Another great video! The planning stage (navigation & wireframe) is a key cost too. Constructive Criticism: The powerpoint presentation in the background is distracting. Mark looks back at the TV often as if something might display differently than what he sees on his computer screen. Curious if he realized while looking at point #5 that the word "content" is misspelled. Suggest scrapping the powerpoint since it takes up 80% of the screen, otherwise put more effort into it.

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    Jan Moss

    I never thought about all the different factors that would determine the price of a web site. I would definitely recommend anyone to have a look at this if they were having one done to realise

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    Good point, Robert. I think for the 99% of organizations that host their site in a shared hosting account, loading won't be an issue, but for the top 1% or so that are using dedicated or virtual private servers, that would be a good idea. -Paul

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