Website Tracking Software – Google Analytics for Car Dealerships

Website Tracking Software – Google Analytics for Car Dealerships


Duncan: “Hey guys, my name is Duncan Cochrane.
I am the Vice President of sales at Strathcom Media and today and every day, we want to
help you kickass online. What I want to talk about
today is a little thing called website analytics. I am going to refer to Google Analytics the
whole time, as it is the clear cut leader, but there are
other analytic programs.” [pause]
“It is the study of online behavior in order to improve it. One big thing is you cannot
improve anything that you don’t measure. What we can tell you
through Google Analytics is how many people are visiting your site, how long they’re spending
there, what are they looking at, how many pages are they
looking at, where are they leaving. The big thing though, is we can tell you what’s working
and we can tell you what’s not working, in order to improve
your site. Again, it’s Google. The great thing is it’s
free, it’s unbiased, and it’s provided by the clear cut leader of all things online.
To get Google Analytics set up, you do need to insert some coding into your website, your
vendor can help you with that. If you have any questions or you
want to get the code, or you want to insert the code on your site, please feel free to
contact me, my name and e-mail is below, and I’d be happy to walk you through the
steps to insert your code so that you can start using Google Analytics, tracking your
website, and kicking ass online.” [pause]
[end]

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