Tracking conversions on a website with AdWords

Tracking conversions on a website with AdWords


[MUSIC PLAYING] SPEAKER: When someone
clicks on your ad and goes through
to your website, they’re showing an interest
in what you have to offer. But don’t you want
to know what happened after they got to your sites? Conversion tracking
is a free AdWords tool that lets you see if your
ads are leading customers to take an action
that’s valuable to you, such as making an
online purchase, filling in an online form, or
signing up for your service. So let’s say you’re a
personal trainer who wants people who see your
ad to sign up for a workout session on your website. If you set up conversion
tracking in AdWords, you’ll be able to see
which ads led customers to sign up for that session. This is information that will
show you how much value AdWords is bringing to your business. Setting up conversion tracking
is easier than you might think. All you need is an AdWords
account, a website, and the ability to edit code
on that website or someone to do it for you. Ready to follow
along with the steps? Click the Try It Now button to
get started in your account. First, sign into
your AdWords account. And click the Tools
tab at the top. Select Conversions
from the dropdown menu. Click the New Conversion button. Here you’ll see we have a few
different types of conversions you can track. Since we’re advertising personal
training services booked on a website, I’m going
to select Website. In the Name field, enter
a name of the conversion you’d like to track. Let’s call it Training
Session Booking. This name will help you
recognize the action later when it shows up in your reports. Next, you can enter
a monetary value to indicate how much the
conversions you’re tracking are worth to you. You can set all conversions
to have the same value or set different values
for each conversion if, for example, you’re
tracking purchases of products with different prices. If you choose this
option, you’ll need to follow a different
set of instructions. Click here to learn more. You can also opt not to assign
a value to your conversions at all. In this example, we’re
tracking the action of a customer booking a personal
training session online. This is worth $50 to me. So I’m going to select the first
option, enter $50 as the value, and click Done. The Count section gives
you the flexibility to count conversions
in a way that makes sense for your business. Select Every if you want to
count every conversion that happens after an ad click. This is a good choice if you’d
like to track and improve your sales. We’ll pick this
option since we want to count all training
sessions a customer might book after clicking the ad. Select One to count only
one conversion per ad click. This is a good choice if
you’re tracking leads, like a newsletter sign-up
on your website, where multiple sign-ups
from the same person won’t add value
to your business. When you’ve made your
choice, click Done. You also have the option to
adjust the conversion windows. Conversion windows
let you specify how long you want
to track conversions after an ad click takes place. In our example,
customers who saw our ad could return to
our site much later to book their training sessions. So we’ll want to choose
a long conversion window to make sure we count
those actions as conversions. View-through
conversion windows let you specify how long you
want to track conversions after an impression of your
image or rich media display network ad. By default, this is
set to a 30-day window. When you’re ready, click Done. Next, click Category
and choose the one that best applies
to the conversion type you’re tracking. This will help organize
your conversion reports. And you can always
change it later. For this example, we’re
going to choose Purchase Sale and then click Done. Finally, we have a
more advanced option that allows you to
choose whether or not to include conversions
for this conversion action in your
Conversions column. This setting is
selected by default. But you can opt out
here if you’d like. When you’ve reviewed
each of these areas, click Save and Continue. Once you’ve reviewed
your settings, it’s time to get your
conversion tracking code, called a tag, which you’ll
need to place on your website. In the Install Your Tag section,
you’ll pick one of two options. Choose “Save
instructions and tag” if you’ll be installing
the conversion tracking tag on your website yourself. A text file will
download to your computer with your tag, which
you’ll need to copy and add to the HTML of the
page on your website that your customers reach
after they’ve completed a conversion, such as the
“thank you for your order” page, for example. You’ll add the conversion
tracking tag between the body tags on this page. If someone else
will be installing the tag on your site,
like your webmaster, select the option “Email
instructions and tag.” Just fill out the
email form that pops up and click Send Email. The tag will be sent to
the person you’ve chosen– usually, the person who edits
your website’s HTML code. When you’re ready, click Done. Once you’ve added
the tag to the page, you can check to make
sure that everything’s working by loading the
confirmation page on your site. For example, make
a test booking. Now go to the Conversions
page in your AdWords account. Your conversion
actions tracking status should change from Unverified
to “No recent conversions.” Note that it may take up to 24
hours for the status to change. You’ll start seeing conversions
in your account within a day after people click your ads
and complete conversions. And the status will change
to “Recording conversions.” Congratulations. You’re now measuring
your campaign’s success. You can now see how
ads drive conversions by the statistics table
in your Campaigns tab by adding new columns. From the Campaigns page, click
Columns, then Modify Columns, and choose Conversions from
the list of categories. Click the arrow button next
to any conversion statistics you want to add to your report. Then click Apply. And that’s it. Ready to start tracking
your website conversions? Click this link to begin. Make sure to subscribe
to our YouTube channel, where you’ll get all the
latest AdWords tips videos. And if you have
any questions, you can post them in the
comments section. Thanks so much for watching. And have a great day. [MUSIC PLAYING]

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    RedCaio

    How do I add a conversion tag to my WIX Music site? Wix Music doesn't need a 'store' since the music player goes straight to paypal.

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    Doug Nintzel

    The conversion tracking HTML assume the customer will receive a final page, but there are use-cases this won't happen…is there a way to send an HTTP POST command instead (e.g. webhook)?

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