Shopify joins Libra: Now what?

(calm music) – So what’s the, what’s the background on Libra? ‘Cause this thing was around before Facebook, or Shopify joined. – Last year Facebook announced that they were gonna essentially
start a cryptocurrency. Like their own currency, and there was a consortium
of, I locked that door, there was a consortium of
companies that were joining it and it was going to be like a collective, instead of like Bitcoin or whatever, or Dogecoin or whatever
you want to think about, that are just like weird
things that exist in the world, this was going to be
a new type of currency that is backed by multiple
large institutional type places. So like eBay, PayPal,
Visa, MasterCard, Stripe, they were all part of the
initial Libre consortium. Leeber? Libra, or is it Libre?
– Libra. – Libra?
– Libra. – Okay, the Libra consortium. – Like, cryptocurrencies exists, we’ve got Bitcoin and
a whole bunch of others that have come and gone, and some that stuck around like Ethereum but the criticism or
objection to cryptocurrencies is that it’s in some way illegitimate because there’s not like some large billion dollar organization behind it. It’s very like ad hoc open source. – That would not be my
main problem with them. – But that is a concern
with cryptocurrency. – I guess, I mean, yeah,
it’s just inherent, the inherent insane volatility and it doesn’t have the backing of a state so no one guarantees its value. – [Kurt] That’s not a fiat currency. – Well, I would argue it isn’t, no, it’s an ultra fiat currency in that the, I mean, I don’t know how deep in the weeds we want to get on this but like the complaint
about fiat currency is fiat currency is money that has the value, the only thing backing its value is the government says
that’s what its value is. So like why is a dollar
bill worth a dollar? What is a dollar? It’s like very philosophical, it’s like well, a dollar
is a unit of currency and that piece of paper is worth $1 because the US government
says it’s worth a dollar and everyone just agrees on that. And that’s what fiat currency is. And then there are cranky
weirdos that are like, well, there should be gold
in the Federal Reserve so it indicates that
there is that much gold and if you wanted to trade that dollar for the amount of gold then like that’s a real hard currency, that’s not bullshit fiat
currency that’s fake. – So if you back the gold
standards ’cause you’re saying, look, we can’t just all agree
on the value of this currency and base it on trading it
against other currencies, it has to be physically
backed to another thing in which we have really arbitrarily agreed on the value of that. – Yeah, that’s the joke of it. – [Kurt] You’re just trading
one thing for the other. – Why is this piece of
gold worth a dollar? I don’t know, ’cause everyone
agrees gold is worth something even though it has limited utility. It’s just like, I don’t know,
everyone just likes gold so it’s worth a lot. Like, it’s the exact, it’s
the original fiat currency, it’s the same thing. – [Kurt] Who doesn’t like a gold grill? – Yeah, right. – Diamonds, same thing. You could just make ’em in a lab, they’re really not worth
anything. (chuckles) – So then if we had
existing cryptocurrencies why create this like hyper Silicon Valley backed new
cryptocurrency called Libra? – Why are they saying they’re doing it or why do I think they’re doing it? – [Kurt] Let’s go with both. – Well, I think they’re
saying they’re doing it is because, you know, I
feel like ecommerce in, I don’t know a better word to say this but even though it’s like
a really shitty term, first world nations, is largely solved. Like, everyone has bank
accounts and credit cards and those sort of things and
that’s what they buy with. And in nations that are developing nations that are like underbanked, let’s say, how how can we get ecommerce to them if they do not have the
banking in infrastructure or history of banking amongst the people that we are used to here? – So if your Shopify, you’re saying, hey this is an investment
in accessibility, like literal accessibility
for our product. – Yes, for places that normally, you know, countries that you don’t think of as being heavy ecommerce places. – You have objections to this. – Well, okay, where do we start? (laughing) – [Kurt] Lay it on me, convince
me this is a terrible idea. – Well, one, cryptocurrency is
a sham, it’s highly volatile. – [Kurt] It is highly volatile. – People can steal your money. – [Kurt] And that’s
happened over and over. – Over and over again
people have just like lost. It’s all just fake, it’s just
a giant fake stock market that tiny people amounts
of people are involved with and it just fluctuates insanely
wildly and makes no sense. – There are crypto enthusiasts, investors, apologists, and defenders who
are just veering off the road listening to this in their car right now. – It’s contributing to global warming, I realize that’s a minor
part of it but yeah, people have like all
these giant farming rigs. Like, they’re putting
like farming server racks near places that have hydroelectric power and it’s like driving
up the price of energy. Like, cryptocurrency mining
energy is a growing swath of the US’s electrical output
and it’s like really bad. It’s pretty much only used for drug deals and money laundering and for people to evade taxes. Like, there’s no good of it in any way. And so then too–
– But isn’t this what like, aren’t these all things
that Facebook, Libra, and the consortium are looking to solve? – Do I trust Facebook to solve anything? No, Facebook is a horribly
evil, terrible company. – And that’s been I think
the criticism of Libra, of Facebook, and of, like from all sides, people who are for and against
cryptocurrency is like, look, nobody asked
Facebook to jump into this, I don’t think anybody wants this. – Well, and the other thing is, you know, I’m an old head on the internet, I’ve been on the internet for
over 25 years at this point and you got to think about the crossover. I mean, there’s a major strain
in internet and tech culture that’s like very anti-government and, like truly like eliminate
the government entirely, you know, crypto libertarian,
crypto anarchists, and they, it’s funny ’cause one of
the arguments of all of that was like, well we can’t just
go back to a barter system. Like, we need currency and like a lot of those people
were very much gold bugs and gold standard type people. Well now that’s also one of
the main Bitcoin type people is the same thing, is this Silicon Valley anarcho-syndicalist libertarian
type person who’s like, well we don’t need fake
government fiat money anymore ’cause we have Bitcoin
which is backed by math. And that somehow makes it
worth more, I don’t know. So it’s like, cryptocurrencies
are shady and bad. Facebook is a shady and bad company. Personally, I was disappointed to see Shopify get in bed with them. – I think the, if I want
to defend this decision– – Also, we already had
something like this, it was called Flooz, where’s
all our Flooz bucks go? – [Kurt] when was Flooz a thing? – Flooz was 1999 they had– – So it was pre, it was internet dollars. – It was Internet dollars– – [Kurt] In time of like Swatch Beats. – Well, it was like, oh, I can’t trust a website
with my credit card. What, are you crazy? So like you would trust
Flooz and give it to Flooz and then you’d have Flooz and then you would buy things
on websites using your Flooz, like they had like an API or whatever. Whoopie Goldberg was in all the ads. – I’m taking a note
’cause in the show notes I’m sure where’s a Wikipedia article for Flooz I can link to. – And 20% of all Flooz
transactions were money laundering by the Russian mafia.
– Oh, jeez. So if you’re Shopify it’s like, all right, you make the product more accessible. Maybe you can influence this
thing to undo Facebook’s evil and make it more of a positive thing. Maybe Facebook has the best
intentions with it, who knows. But the other big part for
Shopify is they get to sidestep all those transaction
fees they’re paying now. – Well, funny, I mean, so
we know Shopify payments runs through Stripe. – Allegedly, no it does.
– No, it does. And so that’s one of, you know, Shopify is partnered with Stripe to handle all the credit payments. When Facebook announced
this they announced that PayPal, Visa MasterCard, and Stripe were all part of the Libra consortium. They were all gonna be
part of all this and then– – Yeah, the initial launch had 28. – It wasn’t a launch, it
was more of an announcement. Nothing has been launched. – There were 28 members of the
Association when it started and then before Shopify joined it was 20. The rollout had such
a backlash against it, a whole lot of people said
this isn’t for us and quit. – Well yeah, like Facebook
didn’t talk to anyone before they did this. – This really came as
a surprise to people. – It was a surprise to literally
everyone in the government in like the EU, in America,
banking regulators, Congress, and so, you know, Visa and
MasterCard, Stripe, PayPal, these companies are involved in banking and they work with the government in order to help prevent
money laundering, tax evasion, there’s regulations around that. And the government went to
those companies and was like, hey, you just announced
you’re part of this thing. You have regulations
you have to adhere to, how does this thing, how do you prevent money
laundering on this thing? Like, what are your plans
for that, could you tell us? And then Visa, MasterCard,
Stripe and PayPal left the Libra consortium
after being asked that. – Yeah, ’cause they had,
the announcement happens, people jump on board, and then governments around
the globe turn around ago, hey, there are regulatory
issues and hurdles and concerns and also we’re very skeptical of this. What are you doin’ about it? And so they just said, you know what, it’s not our problem anymore, we quit. – Yeah, I mean, so if you’re
like a whack job crank you could be like, the government should
stay out of our money. Like, ah, I don’t want to
be in any sort of money that the government is not involved ’cause that’s how people lose it all. – So right now with
Shopify there’s 21 members. Facebook says they want the Association to have 100 members at launch, good luck. – Yeah, I mean, what’s it gonna be? It’s gonna be Facebook bucks
that you use on WhatsApp. Like, that’s truly the plan for
it, I’m not being sarcastic. I mean, WhatsApp has huge, I
think it has two billion users all across the world,
it’s on their phones, people use it as their messaging. And they’re going to buy and
sell with that messaging. I forget the name of the Chinese, it’s WeChat in China and WeChat in China has essentially usurped a ton of services. There’s like WeBanking,
like you bank using WeChat that is installed on your phone in China. Like that is, anytime, like
we think Facebook is gigantic and like gets its
tendrils into everything. In China this We, you know, the We companies or whatever
are there, it’s the same thing. It’s just like, oh, we’re in baking now, we’re now the biggest bank in China. Like, oh, we’re in photo, like we have our photo app or whatever. Like, that’s now the biggest
source of photos on the planet. And you know, ’cause it’s China they’re obviously deeply in
bed with the Chinese government and it’s very shady and scary but that’s a whole other topic. – So if I’m a merchant
the takeaway here is just sit on your hands, wait, this doesn’t impact you in any way yet. Libras not launched. – There’s always been Bitcoin support for various Shopify stores, right? – I have seen stores support Bitcoin. – Yeah, so I would like to know what percentage of their
transactions are on Bitcoin. I guarantee it’s less than 2%. – I would be surprised unless
it’s like some unusual thing and that’s what they’re known for. You know, if it’s like
Bitcoin enthusiasts looking and there’s like a Reddit
thread that’s like, well here’s the stores
that accept Bitcoin, go. – No.
– No? – No.
– All right. Yeah, I don’t think we have anyone who, I’ve seen it here and
there but I’ve never, it’s not really a thing
merchants are talking about. – It’s just a shiny object
that people like to talk about. They’re like, it’s coming, it’s big. It’s like, eh, it’s not.
– It never was. – It never was. And I’ll tell you, you know,
I’ll speak in its defense one good thing for it. So the good thing about
Bitcoin I feel like, I’ll give it props for something, is you can slice the
salami so incredibly thin that you could have microtransactions that are essentially like two cents or like less than a penny or whatever. Because, you know, Apple dealt with this back on the iTunes Store when they were selling songs for a buck. It was literally, you can’t
engage in an online transaction for less than a dollar because you lose it in
terms of transaction fees and whatever your costs are and whatever. So there’s like this lower bound of what you could engage in
an online transaction fee with because of the credit card
companies and how much they take. So that was good in Bitcoin because if it’s just
one person transferring peer-to-peer transfer of Bitcoins you could have two cents and
one cent type transactions. Which obviously only
works for digital goods because there’s nothing in the world that you want to sell
for like three cents. So like that’s a good, that’s a good thing that would be fixed. I mean, that was one of the
things that was talked about in terms of like, oh we’re
gonna save newspapers. ‘Cause right now if you try to log on to read something in the
New York Times they’re like, well you gotta subscribe
to the New York Times. – [Kurt] Yeah, they’re
all behind pay walls. – There’s all the pay walls. What if attached to your
browser was your Bitcoin wallet and you like have made a
previous agreement with whatever but every time you read a
story on the New York Times the New York Times gets sent five cents out of your Bitcoin wallet. And it’s like that would solve
the problem of you can read as many New York Times articles
as you want for a pittance but they get paid money
and all those nickels end up adding up with all
the millions of readers. So like that is an
outcome that would be good I think for cryptocurrency
that I would love but I just want the US
government to work together with and create a standard for engaging in worldwide sub $1 micro transactions. That I think would be great, I don’t want it trusted to
some, Silicon Valley tech dork who doesn’t care about
people losing everything or like engaging in multi
billion-dollar drug deals and then hiding their drug deal money. – Right. All right, well, I guess
we gotta wait and see. You wanna do some Q&A?
– Yeah. Well, we got time to fill. – Well, that was a good
good 15 minutes on Bitcoin or cryptocurrency, I liked it. All right, first question
comes from a Mr. John Murphy who asks, is it better
to niche very narrow and dominate that space or
concentrate on a narrow niche but still offer products
for the wider audience and get those too? – Niche down, always niche down. – Laser focus, niche down, you will make your life easier
the tighter that niche is. Like, I get it’s very easy
to fall into the trap of cast a wider net to get more sales and in this case he’s saying like, well this audience is niche
down, the site’s niche down, but I also just happen to have these bonus generic items in my catalog. That doesn’t make sense, that’s just gonna be weird for everybody. The people who shop those
generic items are gonna say, well what’s this niche stuff? This doesn’t seem right,
I’m not gonna buy from this. Or the people who are buying
the niche stuff are like, well, why does this guy
also sell like boxer-briefs, what’s going on here? I don’t know why that was
my example for generic item. (laughing) – But yeah, yeah niche down to like, if you could niche down to you’re literally selling a single product, I mean, like holy crap. You laser focus your advertising, you laser focus the point of your store. I mean, probably you could almost have your entire store be one page if you’re only selling one product. – [Kurt] And life get’s much easier then. – Life gets so much easier for you. It’s like, there’s one
thing you gotta pack, one thing you gotta ship and whatever. And if you feel like at that point you need to expand your sales or your customer lifetime
value the next move I think would be to for accessories
to that product. – Yes, if you’re going to add products. if you’re already successful
with your initial product set and you’re gonna add more products you have to ask yourself why. Like, am I just adding products for the sake of adding products? Don’t do that! The products you add need to add value to the core customers. So it needs to be like all right, well let’s use Tactical
Baby Gear as an example, they sell diaper bags. So you sell the diaper bags. All right, now he sells
accessories for that diaper bag. And if you want, okay, maybe it’s a little bit
of a lifestyle brand, they sell funny t-shirts
about being a parent. Like, you know, my
D.A.R.E parody dad shirt that I like a lot. So in that case like, all right, it made sense to expand the
product catalog in that way but if it was just like
he sells diaper bags but also unrelated funny t-shirts it would just hurt the entire experience. – Mm-hmm, yeah, an even
bigger example that’s Keysmart and like Keysmart sells one, they have one main flagship
product, the Keysmart. And then a large, large, huge majority of the rest of their sales are accessories that you put inside your Keysmart. – Yeah. So the answer is, oh my gosh, don’t do yourself the disservice, just stay narrow, stay focused, that will make life easier, I promise. Adam Verbenek suggest the topic of taxes. – You should pay them. (Kurt laughs) – [Kurt] I agree with paying taxes. – They should be higher. – I mean, he literally just
wrote the one word, taxes so on the topic of taxes, there was that Supreme
Court case with Wayfair that ended up determining that we all have to pay
sales tax in every state. This is a big pain. So to make that easier, to
make paying your taxes easier I would recommend make sure
you’ve got bookkeeping in place, Bench, I use Bench, I like
a lot, it works with Shopify so you can have at the
end of the year have just, all right, here’s my books,
they give you a package that you then passed your CPA, your CPA does your taxes, you’re
done, makes life very easy. – But isn’t there like an app you install that like determines the– – [Kurt] To help you pay your sales tax? – To help you pay your sale, that’s the thing I assume
he’s talking about. Avalara and TaxJar are the solutions here. And if you’re on Shopify Plus you get Avalara as part of Plus. – Oh, wow.
– Yeah. So, Avalara and TaxJar are two services, and Bench for bookkeeping, between those three you can
make this way less painful than it needs to be. But ultimately I think step
one is, you need to have a CPA that you could trust and ask questions to who has experience with internet sales, because it is a rapidly changing thing. – You bought AirPods you
had to pay more money if they were delivered to the
office instead of the house. Instead of your house–
– Yes, yeah. – Because we live in like the Skokie commercial Improvement District and like the zone where our office is in has a higher sales tax than
the rest of Cook County. Yeah, so they’re doing
it down to the address to figure out like, these
are the taxes we pay. And they’re paying at the county level. – And you’re not gonna know
that off the top of your head as like a merchant, like you can’t figure
that out as a person, you need an app to do– – [Kurt] Well, Shopify
figures all that out. – I know, but you need like an app to break that all down for you. – I’m not a CPA, but take it
seriously, get yourself a CPA and use these services to
make your life sane and easy because this is, it’s easy to ignore it and then once you’ve got a year’s worth of sales taxes
to pay you’ve got a problem. Most states want you to pay it monthly. All right, Edwin Alejandra Ruiz asks, how do you market or remarket to people who only added a cart but did not add their email information? Is there a way to get the
abandoned cart email sequence to trigger for those customers? – Well, if you don’t have their email you can’t send them abandoned cart emails. – Well, there is, there’s a catch there. So, with remarketing you’re,
if you’ve got Google shopping and dynamic remarketing ads set up there the products they looked at
will follow them around the web. So all right, that’s
free marketing step one. – Yeah, that’s the first
thing I was thinking of. – Yeah, add to cart is an event and viewed product is an
event so you can have, you could set up segments in Facebook without knowing their email
or knowing who the person is. You could say like, all right, this is that cohort of people. Oh yeah, I remember setting
those up on Facebook Ads. Yeah, you do it, you can, one of the audience’s you could target is people that added
something to their cart but then did not hit the Thank You page that indicates that they bought something. So obviously everyone in between that that was on the cart page but was never on the Thank You page, they abandoned add to cart,
abandoned at checkout, and those the people that’s like, you just print money off of those people because they were so close to buying, you just gotta nudge
’em a little bit more. – Yeah, you gotta increase the the total number of touch points. As for the the email thing, when we talk about abandoned
cart emails at Shopify we’re really talking
about abandoned checkout. ‘Cause you don’t get their email unless they made it to step
two of the checkout process. So those people are very
valuable, they made it that far. To being able to send a
multiple email sequence to them will pay dividends but if you want to get their
email earlier in the process the solution is to have
a pop up in the cart when they exit intent that’s like, wait, don’t go, we’ll save you money! This is a feature built
into Privee, it’s very cool. We run this on a couple of stores and it works as you’d expect it. Like if abandoned carts were, traditional abandoned cart
email sequences work for you, now imagine if you could
do exactly the same thing but two steps earlier in the process? It works, I like it. I think that that about covers it. Kellan Ambrose asks, how do
you compete in your niche when one site dominates the space in SEO? I have one blog article
that does pretty well but how can I take more of the landscape. from this competitor? – I would, I think he’s
asking the wrong question. I mean, if they’re well
established and huge, I assume, you’re not gonna beat him in the SEO game. So you gotta beat him in a different game. – I think the answer here is, keep going. Like the idea, Kellen says, I’ve got one article that does
well, how do I dominate them? Well, imagine if you were
publishing content to your website two to three times a week. Well, at some point you just
utterly overwhelmed them. Like you would have enough
longtail keyword phrases, you would have enough organic traffic, and now you would very quickly become an authority space on that. Google would recognize that,
maybe people start to share it. So now, all right, if
you’re publishing something two to three times a week and you start trying to get backlinks, that’s the really hard part. you start trying to get
backlinks in this process. Now, you could in 12
months time very rapidly have more organic traffic
than this competitor. ‘Cause I don’t know what
they what they got going on. – So I’m stupid, give me, in
my mind that’s too much work. ‘Cause you gotta write, you just declared, okay, right 100 good pieces over the course of the next
year and cross your fingers. And that sounds like a giant
time suck and investment. – Well, it depends on what
you sell and your audience. Like, do you even have
enough content for that? – Yeah, so my question is if we already got one
thing that’s scoring for us does that not give us a
large enough sample audience that we know, all right, this is who I got to be shooting for and then you remarket to the
people that hit that one post and you build a look-alike audience of the people that hit that post. Can you do that?
– Yes, absolutely. – And then advertise to them on Facebook, Instagram, Google, whatever. I mean, obviously that
is going to cost money but let’s be honest, creating
a hundred pieces of content that you hope are good is going
to cost an ass load of time which is also money.
– And potentially money. Well, but also it depends on what content you’re comfortable creating. So for us, like, all right,
we create this podcast. By virtue of creating the
podcast we get the audio podcast, we get the video version, I get a bunch of snippets out of that that then become social media posts and now I have a copywriter who will turn this into
a blog article for us. So we create content once and then by having a network
of people processing it it turns it into a whole
lot of other content. So it doesn’t have to be
this overwhelming thing. Or like, what my wife does, you kind of template the process. So she had to write, she built a droid at Galaxy’s Edge at Disney World and she built a lightsaber
at Galaxy’s Edge, both of those have articles that’s like, here’s a full explanation
if you’re planning this. And then it’s loaded with
longtail keyword phrases and then ideally that
gets organic traffic. Once she wrote the first article she used that as a skeleton
to write the second article. So the second article took
30% the time of the first one. So as you develop, if
you look for these ways to develop more content
out of what you have, so get everything out of what you’ve got, it’s not as intimidating as you think. Like you just don’t want to be starting from scratch every single time. And so, and she knows, this is an article I’ve
got that’s successful. Well, can you create more
articles on that topic? Could you expand on that, could you make other variations on it? Can you provide it in different formats? Like I think once you’ve
got one thing that works just lean into it. But if the answer is like
how do I get, how do I SEO? The answer really is
always gonna be content, its content marketing, that’s my opinion. – I don’t like SEO. – I like content marketing. – I feel like it’s the
domain of Bitcoin people. – Yeah, I think that, I
mean, SEO is important but focusing on great content for people I think is more important and SEO is just like a tactic under that umbrella, is how I look at it. And like most technical SEO is just handled out of the box by Shopify. – Yeah, if SEO is not a thing you do, it’s like a thing that happens. Alison Emmerich asks, does updating or changing
to a new theme alter SEO? I rank pretty well for some things and I don’t wanna mess that up. No, you’re fine. – Yeah, so the answer
is probably not, 99% no. – Well, if you’ve got
some crazy thing going on where it’s like you’re
changing templates around and you got some heavy-hitter
like page type content and in the course of,
you make the decision to like rename products
and move things around you probably need to set up redirects. – As long as you set up
redirects you’re fine but like a theme itself won’t break links. – You’re right, a new theme
wouldn’t change any of that. – Like when I change theme
my links don’t change, the content for a lot
of stuff doesn’t change. There’s some stuff that’s in the theme but most content does not change. Really, like, my site map’s still there, really my only fear would be do both themes have structured
data set up correctly, which you could figure out using the Google rich
snippet data testing tool, just rolls off the tongue. You can figure out if your
rich snippet data’s good and it’s easy to fix with an app. SEO apps will do it,
JSON-LD app will do it. – We should just call it Gurst and then not explain what it is. – Oh, that’ll be helpful. No, so I think the short answer
really is no, it does not, it should not have an impact
or sizable impact on SEO. Just double-check that your
Google rich snippet data works. If it does you’re good Caesar Torres asked a
good discussion question. Caesar always has the
best discussion questions. Caesar says, what’s the possible impact of supply chain disruption stemming from the corona virus outbreak? – And Caesar I love you
but what do we look like, we work for the CDC? Like, I don’t know. There’s been a lot of stuff in the Apple space
they’ve been talking about that they’re like, oh yeah, there was supposed to be an iPhone SE2 that comes out next month and there’s a new version of AirPods that are supposed to come out in the next three or four months and Apple is probably delaying those because there’s no one in the factories in China to make them. – [Kurt] So it is having an impact. – I mean, Apple announced their projected earnings for this quarter in the end of January when the virus was just isolated to China and they were like, oh yeah,
well our projections are lower because of this virus and we’re not sure. And then two weeks later they were like, yeah, that projections we gave you, it’s gonna be even lower than that. So it’s like unknowable. Like, no one knows, no one knows
how crazy this is gonna be. I mean, I think people are
overreacting to it right now. I don’t think it’s that big a deal. But of course this will be
like the audio track they play when like the streets are abandoned. – And you’re on a ventilator. – And I’m wearing like a sign that says and I’m ringing a bell
yelling, bring out your dead. That was a Stand reference
for anyone out there. – So we are starting to see
supply chain disruption from it is the short answer, the question is, how big is that impact,
how long will it go? I’ve ordered some crap
from China, it showed up in the last month. I mean, that’s anecdotal but. – Yeah, but who knows when
that was manufactured. – Yeah, we know shipments are
coming out of China right now. Yeah, I mean, it’s just
like, I don’t know, the CDC doesn’t know, our new coronavirus czar Mike
Pence probably doesn’t know. Ugh. – I think the answer is, if it has had an impact it’s not large yet but it is something to be
aware of and keep an eye on. – Yeah, and I think part
of the problem is that if there’s like this
manufacturing monoculture in China where it’s like
everything’s made in China! And then it’s like, well
the country of China has decided to lock itself
down so now nothing gets made. – Kathleen Smith said,
what’s your preferred way to add videos to shop by product pages? Well, you’ve got three options really. There’s the the new rich media uploader that’s rolling out in themes, that will let you just take a video, drop it into your product
listing like a photo and you’re done, that’s awesome. You could embed it in
the product description but that would assume you’ve
got it on YouTube or Vimeo. Or if you’ve got, some
themes will support a thing where you could use the old editor to get it into the product photos. – Yeah, you put a video in
like the alt tag of an image. The YouTube embed goes in
the alt tag of the image. – [Kurt] And then you
just put a screenshot of the video as the photo.
– Of the video as the image and then on the product page
it doesn’t show the screenshot, it shows the actual video
and people can click on it. – [Kurt] And out of the sandbox– – I know Turbo does that, yeah. And she says here, I played around with adding a video from a YouTube channel on a product page but I
didn’t like the look of it, too busy with all the
YouTube buttons and the fact that YouTube suggested
totally off-brand videos at the end of my product video. I think you could turn that off. – You used to be able
to, it was a query string and you like rel, so related equals zero. And that is no longer supported. – Oh, great. – So, yeah, they’re
like, look, party’s over, we’re hosted these things for free, you’re not getting away
with this anymore, guys. So she’s right, that is annoying. The solution is you gotta
host it somewhere else. Vimeo– – Well, you could host it
on Shopify if you have– – [Kurt] If it’s small enough
and you know how to do it. – It’s got to be under 20 megs and you got to know what you’re doing, which unfortunately most people don’t, that’s not a knock on them,
it’s a dumb complex thing. – Yeah, it’s like, all right,
well you gotta understand how HTML video tags work. – Yeah, and how to get
it and like videos– – [Kurt] And video compression. – And video compression and sizing. – Which, these are two things
you are unusually good at. – Yeah, I’m super obsessed with
it so I’m really good at it but I know most people aren’t. – Yeah, and even then like
there’s gonna be videos that are just too long.
– Yeah. – So I think if you want
just like a clean experience where you have control of it
there’s other hosting services that are much more willing to play ball with you in that regard. I like Vimeo a lot but
like Wistia is good too and I think Brightcove is
a more enterprise solution. I’m sure there are others. But if it were me and I just wanted to
get rid of that branding I’d go straight to Vimeo I like the player, the service
is inexpensive and good. – One last thing, do you
suggest to place the video at the last image slot or instead in the bottom
of the product description? I don’t think it matters very much but if you’re making me pick I’m picking in the product description. – Me too.
– ‘Cause it’s always there and who knows if they’re gonna
end up hitting the last image on your stack of product photos. – Why not be the first image? – Yeah, I don’t under, yeah. If you want people to
see it don’t hide it. – Yeah, it’s like you went through all the effort of making the video. We know the video increases conversions. A lot of the sites we work on it’s just part of the product description. – Well, and if you have like, you know, if you have a more advanced theme there’s like product detail pages, there’s like more
complex product templates that have sections that you can use. And you could put in a lot
of those available sections is like a video embed. So you could just put your
video embed in the section. So it’s like in just
in the page in general. – All right, the question
I want to close on is from James Circle who says, and this got no replies
in the Facebook group when he posted this, does
anyone else have a site with too many customizations and apps to get help from third parties or in some cases Shopify partners? Whoa. – It sounds like James
needs an intervention. – Yeah, like you got, there’s
so much going on with this that people run away from the work and multiple people did it. All right, if a whole bunch of people refuse to work with you what
is the common factor here? It’s you! I think one thing to realize with the Shopify partners
program and being a merchant trying to hire someone to
do work on your website with Shopify, there are million merchants, there are 12,000 app partners, only a fraction of those 12,000 partners work on or Shopify theme developers. So best-case scenario for the merchant, there’s 100 merchants for
every Shopify partner. A typical agency really only needs about
eight clients at a time. So in that situation when you are hiring the Shopify partner is the
prize in that relationship, they control the frame. So when you’re trying to hire somebody it really helps to show up and
be polite and professional. I know that sounds dumb, but you’ll get a better response that way. So it seems like he knows the issue. If he shows up trying to hire people and it’s like, hey,
this theme’s got issues, we’ve got problems, help us fix it. Maybe you’ll have a better response if you say, hey, we’d like
to hire you for a retainer and we wanna spend $5,000 on that. That will, you’ll probably be
able to hire somebody then. – You can get whoever you want then. – Yeah, I mean most agencies
if you for enough money will do whatever the heck you want. But I think like hiring, if you’re like, oh, I got this one problem
and it’s a $500 job that’s much less enticing
for them to take on– – Wade through your disaster. – Yeah, ’cause it’s just
a lot of legacy knowledge they gotta fix and then
there’s always the fear, like well, when I see a theme that’s basically a Jenga tower, that’s Paul’s term, coin that, a theme with so much
going on like James’s, we call a Jenga tower. – ‘Cause if you pull out the wrong block the entire things falls apart. – Change one thing and
it just, it falls apart. They are afraid of it so you gotta make the
risk worthwhile for them where they know like all right, I’m gonna do what he wants, something we don’t know about may break, and then I’m gonna be married
to this thing forever. – Yeah, and that’s the
thing is that, you know, you order me to do something and so I do the standard thing I would do and I pull out the Jenga
piece I’m supposed to pull out and the entire tower collapses and you’re like, you broke my site! It’s like, well, you broke
your site, I just breathed on. But now it’s my problem
that I need to work on and it’s gonna take five times as long but ope, I’m still only getting paid the initial thing we talked about ’cause this is my fault apparently. – However, if you have so
many customizations and apps, he’s recognized the problem,
what could we do about that? Is it time to just start
over with a new team? – When he is looking for Shopify partners I don’t think he would
have a problem if he went, I know my current site’s a disaster, I need to start over, help
me, help me start over. – We’re working on a huge theme build, I’m super proud of it, we
can share it when it’s done. But one of the, really
like what kicked it off was that they finally got
to a point where they said, look, this theme as years old, it has seen so many revisions and versions and customizations and
split tests and apps that it’s time to give up, the thing is too difficult to manage, there’s so much technical debt involved in changing anything, we just need to start
over with a clean slate. – Yeah, I mean, the theme is so old it was before sections
and existed in Shopify and they have all these
special bespoke product pages and every single product page
is just hard-coded HTML code. So if they want to make a change to like, oh, we’re gonna make our product
pages look like this now. Okay, well you need to go into 50 different special
product page templates and then write the code to make the change in all 50 of them. And like obviously no one
wants to maintain that. And so they’re running, they’re correctly running away from it and we’re helping them upgrade. – So really it’s like there’s whatever got him into this situation, it could be just trying things over time. I think now you’re at
the point where you say, where rubber meets the road and it’s time to either
upgrade to a new theme and really look at the
existing theme as like, hey, here’s everything we learned about what does and doesn’t work and what we do and don’t like and now let’s put that
into a new theme project. And one last quick one,
Lisa Phillips Looper, Lisa Looper, that’s a great name, asks, how can I offer discounts based on the number of
product a person buys, not multiples of the same
product but product groupings. I’m aware of bundle apps
but I’m wary to try them because I’ve added product
variants with another app. Third Love is a great example of a store that does what I’m looking for. So if you go on Third Love they sell bras and they say, hey, you could
buy two bras at 25 each or you could buy three bras for 60 bucks. That’s not the exact numbers but it’s– – And it’s any three bras.
– Yeah, just pick any three. The only sane way to do
that, ’cause she says, hey, tried an app in it
like added another variants and it messed up my inventory,
like it’s a janky workaround for a lot of apps to be able to do this where they have to make
like hidden variants and there’s risks to that where people might be able
to add the hidden variant, you run into issues. – And if she creates it as a product where it’s like the three
the three bra bundle and now her inventory doesn’t sync up ’cause it’s two different products. – Yeah, she has a bundle
representing another product. Shopify and most ERPs do not
know what to do with that. So I’m assuming you’re
not on Shopify Plus, I hate to say it, this is incredibly easy
to do on Shopify Plus. So a Shopify line item
script would do this where you’d say, all right, here are the qualifying
products based on ID or tag and if we hit, you know, if it’s like any three of the
products in this list appear then sort by price– – Give them a 20% discount or whatever. – Not even, you could do sort by price, find the cheapest one, mark that 100% off. Boom, done, no discount code, no messing with your inventory, no app, that’s just how it works. The downside, editing
scripts requires a developer because they’re written in Ruby code and you’re moving up to Shopify Plus which is quite an
investment in a monthly fee. So you’d want like, maybe
you have problems with taxes. All right, well it adds Avalara. And maybe you’re running multiple stores. All right, well that’s all included. So you’d probably, unless the sale, unless this potentially represents like a really amazing
sale for your business you would want to make sure you could pick like three features that you’d be able to
leverage at Shopify Plus before upgrading. – I mean, what’s what’s
Plus, 2,500 a month? – 2,000, 2,000 US.
– 2,000 a month. So $24,000 a year. – And that’s, you get
reduced processing fees on Shopify payments so
that offsets the cost. – Yeah, so it’s 24 grand a year. I mean, if your store’s
making enough money I can see– – [Kurt] Where this could. – Yeah, it’s like we’re
doing a lot of bogos, we’re doing a lot of sales, this opens up a whole new world of sales and discounts for us and we think just with
these sales and discounts we can increase our revenue
by very conservatively 10%. – You could also use this to
do, Shopify scripts, to do, you’re write, a bogo sale and you could do free gift with purchase. None of this involves coupon codes. Being able to run those three
promos throughout the year, that could easily offset the cost. – Yeah, if your annual
sales are big enough that increasing them by 10 to 20% nets you an extra $24,000
a year, all right, Shopify Plus has paid for itself. – And then, oh, we gotta
schedule those things. Okay, well Shopify Launchpad
will automate publishing and unpublishing a script
and swapping out the theme. So no one’s getting up at
midnight to turn the theme on. So there’s some other
advantages there as well. I love Shopify Plus but I get, you have to be at the right place. – It’s a big investment for
people and we understand that but if once you hit a certain
number of annual revenue, which is a lower number than you think, it really does pay for itself. – [Kurt] Yeah, no, absolutely. Okay that’s a good place to stop. As usual, we want to hear your questions and we want to hear from you. Join our Facebook group, search Unofficial Shopify
Podcast insiders on Facebook, request it, and we will see you there. Thank you, Mr. Reda.

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