Most Common Web Design UX Mistakes

Most Common Web Design UX Mistakes


Hi, this is Mary with Tiny Frog
Technologies and today we’re gonna be talking with Brian about having an
effective website. How do you define user experience on a website? That’s a good
question. You know, a lot of people confuse user experience with user
interface – UX and UI – because they’re so similar, apparently, but really UX is more
of an umbrella term that encompasses user interface and some other elements. The user experience is the overall feeling that the visitor is gonna get as
they’re using that website versus a user interface is the actual what am I clicking
on, what forms am I filling out. The experience is more about are the images
valuable to me? Are they creating the right emotional feeling for me? Is the
text readable? Are they selling me the benefits? So it’s the overall experience
rather than just the actual interface piece of it. Okay, what are common
mistakes you see with the user experience? A lot of times, again, that
focus tends to be a little bit inward and not so much recognizing what it
is that the visitor is looking for. But actually, you know, I think a bigger
mistake I see than that is that we spend as visitors 99.99% of our time
on other people’s websites so when I come to your website, if you’ve done
something drastically different because I’ve created habits per item, especially
if you’re e-commerce and I’m kind of used to a normal way of researching a product
and buying products. If you’ve done something that’s significantly different,
you’re forcing me to relearn what your system is all about and as a web visitor,
that’s something I don’t usually like to do. I like to be able to just rely on my
habits and get in and out as quickly as possible – that’s researching the product
or actually buying the product. So sometimes we’ll hear clients say I
really want my site to be different so the question is, “Well, OK, let’s talk about why.”
And maybe what you’re talking about is you want your brand messaging to be
different but you don’t necessarily want the interface to be different because
your visitors, when they get they’re not gonna be sure why this is different,
what it all means. Thanks, everyone. For more information, you can visit
tinyfrog.com.

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