Key website ingredients

Key website ingredients


In this video, we’ll talk you through
some of the crucial early decisions you’ll make about your website, choosing a website name,
and planning how your site is structured. The goal is making it easier
for your customers to find their way around
and actually get what they want. Because a happier customer
equals a more successful business, right? Are you ready?
First up, your domain name. That’s what people will type
into a web browser to find you. When choosing a domain name, you first need to check
if the one that you want is available. For example, there can only be
one tastybakery.com on the web, and if someone else
has already claimed it, you won’t be able to use it. So, how do you know
if the name that you want is taken? Just do a search for “domain registrar”,
and click on one of the results. There should be a tool on the site that lets you see if someone
is already using the name you want. And if they are, it may suggest similar names
that are available for you to use. A good domain name is one
that people can remember easily. Keep it short, relevant,
and as to-the-point as possible. You may be able to get
a variation of the name you want by choosing a different extension, which is basically the fancy name
for the bit at the end. You’ve probably come across
.com or .co.uk extensions, but you might find others
that are available and actually a better fit. For example, non-profit
organizations use .org. What this also means is that,
although tastybakery.com might be taken, tastybakery.net may still be available. Okay, so that’s the name sorted. Let’s have a look at some other
common parts of the website, like your homepage. This is the first page people see
after they type in your domain name and actually get to your website. The homepage is your shop window, it’s where you invite people in
and explain what you’re all about. A homepage also directs visitors
to other pages of your website through what we call navigation. Your navigation headings
may run across the top of the page or down the side. Either way, it’s a menu
that lets people travel from one part of the site to another. How you organize a site is very important. Start by thinking about the websites
you visit regularly. How are they organized? Now, decide what kind of content
you want to offer, and then group it together
in ways that actually make sense. Many website building tools offer simple website templates
that can help you get started. An easy place to start
would be the pages and sections that you see on most websites, things like About or Contact us pages. Your website’s Contact page might include
your address, your phone number, email, and maybe even a map with directions. The About page might tell
a story of your business and include photos
of some of your best work. There’s no real right or wrong way
to organize a site, but you’ll always want to put yourself
in your visitors’ shoes. What’s he or she looking for? What are they trying
to accomplish on the site? You want to set it up so that it’s super easy for visitors
to find the information they need, like, for example,
the bakery’s opening hours, You might even want them
to complete an important goal like submitting an online order. Let’s check out what you’ll see
on the pages themselves. First, you’ll notice
the navigation signposts, like About and Contact headings. They should appear
on every page of your site so that people can always get
to where they want to go, and also back to where they’ve been. Of course, there will
also be words or text, headlines, paragraphs, and bullet lists, and you might also have things
like images and videos. Text and images can also be set up to link to other pages on the Internet
when they’re clicked. These are called hyperlinks
or shortcuts to other pages either on your site
or elsewhere across the web. Many websites also invite
customers to interact with features like forms
to submit questions, maps with turn-by-turn
directions to your store, or shopping baskets
to buy products directly. Your website, your digital storefront, is a great opportunity
to connect with customers. Choosing the right domain name,
organizing your site logically, and including nifty features can really help your visitors
find exactly what they’re looking for.

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