How to Create Funny Memes about Issues that Matter

How to Create Funny Memes about Issues that Matter


Narrator: HOW DO YOU COMMUNICATE
AND SHARE IMPORTANT IDEAS IN THE DIGITAL WORLD? THIS EDUCAST VIDEO
EXAMINES THE RELATIONSHIP BETWEEN TEXT AND IMAGE AND HOW YOU CAN USE HUMOR TO MAKE A POINT
ON ISSUES THAT MATTER. SIMPLE TEXT/IMAGE COMBINATIONS
CAN BE POWERFUL. WE ALL SEE, SHARE,
AND EXPERIENCE THEM ONLINE. A COMMON TERM FOR THESE KINDS
OF TEXT/IMAGE COMBINATIONS IS “MEMES.” WHAT WE’RE INTERESTED
IN THIS VIDEO IS THINKING SPECIFICALLY
ABOUT DIFFERENT WAYS YOU CAN MAKE IMPORTANT POINTS
USING TEXT, IMAGE, AND HUMOR. SO, HERE’S AN EXAMPLE. LET’S SAY I WANT TO MAKE A MEME ABOUT GLOBAL CLIMATE CHANGE
AND FOOD SUPPLY. SCIENTISTS REPORT
THAT CLIMATE CHANGE MAY CONTRIBUTE
TO EXTREME WEATHER EVENTS, SUCH AS DROUGHTS AND FLOODS, THAT CAN IN TURN
DEVASTATE CROPS. SO, THE FIRST THING I WANT TO DO
IS FIND AN IMAGE. IT WOULD BE GREAT TO FIND
SOMETHING VISUALLY ENGAGING, SOMETHING THAT’S EASY
TO UNDERSTAND, EVEN IF PEOPLE VIEW IT
AT A DIFFERENT SIZE ONLINE. HERE’S THE IMAGE I’LL CHOOSE. NOW, THINK ABOUT WHAT THE IMAGE
SAYS TO YOU ON ITS OWN. WHAT FEELINGS DOES IT BRING UP? IS IT EXCITING, CALMING,
INFURIATING? WHAT FEELING
DO YOU WANT IT TO BRING UP? WHAT DOES IT MEAN TO YOU AND
WHAT INFORMATION DOES IT CONVEY? WOULD OTHER PEOPLE
HAVE THE SAME UNDERSTANDING, OR WOULD THEY NEED MORE CONTEXT? TO ME, THIS IMAGE SHOWS HOW CORNFIELDS WILL LOOK
IN THE FUTURE IF DROUGHTS WERE TO HAPPEN
ON A CONTINUAL BASIS. NOW I WANT TO ADD TEXT
TO THE IMAGE. NOTE THAT EVERYONE’S
CREATIVE PROCESS DIFFERS AND THAT SOMETIMES THE IDEA
FOR TEXT COMES BEFORE THE IMAGE. WITH TEXT, WE NEED TO THINK
ABOUT BASIC THINGS, LIKE WHERE THE TEXT WILL GO AND HOW MUCH OF IT
WILL THERE BE. IS THERE ROOM ON THE IMAGE
TO INCLUDE TEXT WITHOUT MAKING THE IMAGE
HARD TO SEE? WILL YOU BE ABLE TO FIT
YOUR MESSAGE WITHOUT MAKING THE LETTERS
TOO SMALL TO READ? THE FORM AND CONTENT
GUIDE EACH OTHER. WE WANT TO DO SOMETHING
WITH THE WORDS THAT THE IMAGE CAN’T DO
BY ITSELF. IDEALLY, WE WANT TO DO SOMETHING SURPRISING AND UNEXPECTED. THAT’S WHERE THE HUMOR
COMES FROM. THERE ARE A LOT OF WAYS TO THINK ABOUT HUMOR, WHETHER THROUGH
SURPRISING COMBINATIONS, SILLINESS, SIGHT GAGS, OR CLEVER REFERENCES. THERE’S DIFFERENT WAYS I CAN TRY
TO BRING HUMOR TO MY MEME. I CAN MAKE THE TOP TEXT
BE A SETUP FOR THE BOTTOM TEXT, LIKE THIS. “CLIMATE CHANGE IS A MYTH,
YOU SAY? COOL STORY, BRO.” I COULD INSERT A SURPRISING
OR GIANT TEXT THAT JUXTAPOSES THE IMAGE,
LIKE THIS. “HARVEST TIME.” OR I COULD RIFF OFF
AN EXISTING, WELL-KNOWN MEME. I COULD SWITCH IT TO… “REMEMBER WHEN WE HAD A CHANCE TO CUT CARBON EMISSIONS AND SAVE THE FOOD SUPPLY? PEPPERIDGE FARM REMEMBERS.” IT CAN TAKE A LOT
OF EXPERIMENTATION TO GET IT JUST RIGHT. THE SIMPLEST THINGS
CAN BE THE MOST DIFFICULT. WHEN YOU GET IT RIGHT, THOUGH,
YOU CAN HARNESS THE POWER OF A POPULAR, UBIQUITOUS
INTERNET FORM TO GET PEOPLE’S ATTENTION,
MAKE THEM SMILE, AND AT THE SAME TIME, TO MAKE THEM THINK ABOUT
SOMETHING THAT MATTERS TO YOU.

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