How to Consistently Generate Leads for Small Business – Lead Generation Strategies

How to Consistently Generate Leads for Small Business – Lead Generation Strategies


– Hello, everybody and
welcome back to day three of the four day lead generation challenge. Well done for getting this far. We are now over halfway. There’s only two more to
days to go including today, so you’re nearly there, and you will know
everything you need to do in order to maximise your opportunities when they arise, through whatever means of lead generation you’re currently doing. So basically, all I
wanted to do in this video was to show you a couple
of really short examples of how to be more consistent with your lead generation
and content production, because I know a lot of people are very good at writing content, and, but the one thing which
I think I struggled with, which I think most people struggled with is actually producing content. Now, I’ve set myself a few challenges in terms of like doing these four, five, seven-day challenges. That’s me producing lots of video content, and PDF downloads, and things like that, so that’s me being prolific at producing content. It also means I have to produce content for the Facebook group, for you guys, so that I’m accountable, because otherwise, I’d
be like everybody else. If I didn’t make the
promise that I was gonna deliver something to you once a month, then it probably wouldn’t happen, so I have specific ways
of making sure that these things actually
go ahead and do happen. So, the first thing which I do is I tend to run a, I haven’t got it with
me here, unfortunately, but I run a, like a wall planner, where I put all of my events, lay all of my events out for the following 12 months. So, that’s for the networking group I run, that’s for the challenges
within this group, it’s for the Q and A webinars, it’s for the quarterly workshops. So, anything which I have to do, I first of all plan out, into a, into some kind of a wall planner. What I then do is I plug it into my Outlook calendar. So if we, I’m gonna show you, I’ll just share my screen now, and I’m gonna show you what my calendar looks like. But you’ll see here, these things in orange, which appear at the top are the really important things which I’ve got coming up. Say for example, the content for the groups and the webinar Q and A, and StroudNet. I’ve also got my days when I’m filming. So that’s me filming the
next five-day challenge, and then a week later you’ll see that then the five-day
challenge is delivered here at the end of June, heading into July. So, so that’s kind of
how I manage my time. One of the key things to
remember through this, though, is it takes 30 to 60 days to form habits, so it’s taken me a long time to get to a point whereby all of these sorts of things in here become sort of habitual. And there are a couple of other tools which you need to kind of grab hold of, and I know a lot of you use these tools, which I recommend already, but you need a very simple
to-do list application. So, the one I use is called Todoist, and basically, I put in reminders. You can see here, there’s a tiny little whirly gig just next to my expenses, for example. Now, I know this isn’t content, that’s not content-related, or lead generation-related, per se, but basically, what you
can do in Todoist is say, content production every day, and it’s highlighted, it’s green, and you can tell it to
ignore Saturdays and Sundays. And then, add the task. And so, what that will do is it’ll put a daily reminder into Todoist. It’ll also send me an email, a list of all my to-do
items in an email summary at five o’clock every single morning, so the moment I’m ready to kinda start attacking my to-do list, and you’ll see things
like I’ve got in here. So I’ve got a LinkedIn post, that’s every three days, I think it is, video for Instagram, once a week, Instagram post every three days, and then there’ll be other things like which will pop up in here as well, and these are all just
basically to remind me to log into those various
different applications. Now, all I’ve got to remember to do, and this is the crux of it, this is the thing I want you to remember, all I’ve got to do when
that email comes through into my inbox in Outlook is remember to click on
the view in Todoist option. That’s it. And if I can do that everyday for 30 days, I know that I’m a step closer to bring more consistent
at producing content and getting more leads, okay? Now, the good thing about content is, if you produce evergreen content, it leaves a digital footprint. So you do it once, and it can work over,
and over, and over again. So imagine, it’s not just
straight line of content, basically being produced and going out. In terms of the impact
it has, it’s exponential. As you add more content, it gets more, it works
harder and harder for you. So all I got to do is remember to hit little link in the Todoist email, view this on Todoist, and it takes me to this screen, and then all I do is I say, right, let’s do my expenses there, I gotta check Insightly tasks there, I’ve gotta do my positive affirmations, I’ve gotta do my LinkedIn post, I’ve gotta do my video for Instagram, and I just tick those things off, it’s just one thing to do. And you get into a habit, you learn how to make
it easy for yourself. I’m not gonna tell you
how to make it easier. I’ve told you about how
to research content, and things like that. On a daily basis, I want you to be noticing stuff. I want you to be noticing things about your business, your clients, and stuff like that, that you could potentially write about, and then in here, underneath where it says LinkedIn post, you can add a comment. So, write a post about lead generation. So the next time that
pops up in my Todoist, I go, ah, I’ve put something in there. Write a post about lead
generation, excellent. Then once I’ve done it, delete it, and tick the task off. That is it. It’s all you got to remember to do. There’s another couple of tools which I also use in order to make my content better, and to help me do it more consistently. So the first one, you may or may not be able to notice it, but down in the bottom, down here, there’s something called Linked Helper, and I don’t if you’ve noticed it in one of the earlier videos, as I was scrolling through. If, for example, like on this one, you’ve got 27 likes, you can add those likers to Linked Helper. Okay? And then what you can do is send them a message. Hey, I saw you liked that link, that post which I put out there about the yes problem. Here’s a download sheet
which I’ve created for it. So you could send them
another piece of content via LinkedIn messenger using likers, so, using the add likers
to Linked Helper function. And there’s loads of other cool stuff, which I’m not gonna go through today, but Linked Helper is a great way of building your connections, and making best use of your content. So, that falls into the follow up camp, so I’ll be talking about that a little bit more in the next video, why that’s important. The other thing which you’ll notice, there’s a little TubeBuddy icon in here, and if I actually click
into one of my videos, which I’ve produced, reproduced, it pops up with this
TubeBuddy best practises. So now, I’m not just producing content, and we’ll show you the completed ones, I’m not just producing
content on a regular basis, but I’m actually producing
high quality content, because it’s an, I’ve added my videos to a playlist, I’ve captioned them with added tags, I’ve added end screens, so I’ve added info cards, I’ve uploaded a high-resolution thumbnail, my characters are the right length, I’ve turned on monetization. So you can start to see that this content is going to be of a consistently high standard. So it’s not just about
producing content proliferately, it’s producing high-value content that’s gonna help people. You know, it might be that some, and actually, also producing like, value in here for people, like giving them valuable
tips, just one tip, a nice catchy headline,
a bit of information, so, information, education, and then a bit of value at the end of it. Here’s a tip that I recommend you do. And if you do those
things on a daily basis, so you’ve got to get into the habit of practising these things. Set up Todoist, get the daily reminders, hit the link, go and view this on Todoist, take off your repetitive tasks, make sure that you’re posting, to LinkedIn, to Twitter,
to Facebook, to Instagram on a regular basis, and use tools to make sure you do that, but you have to be disciplined. That is the key thing. You have to be disciplined, and that is how you become prolific at producing great, high-quality content on a regular, consistent basis. And that will ultimately help you to produce leads. Through doing that, I’ve recently in the last week produced leads through Instagram, through YouTube, and through LinkedIn, as well as my book and my podcast. So, that’s five different
media working for me, of which I’ve got followers
across all of them now. And even still, like, you’ve gotta remember, this is an 18-month journey that you’ve got to get to in order to have produced the content that starts working for you, going like that in that exponential curve. It doesn’t just go like that, it goes exponentially. So you get the least wins now, you get the most wins in
12 to 18 months’ time. Hope that made sense. [claps] So, tomorrow’s video, day four of the four-day
lead generation challenge, we’re gonna be talking about follow-up and how important that is. I’m gonna show you a couple of tools, kinda touched upon it with Linked Helper, but I’m gonna show you a couple of other tools which I use in order to help me follow-up, because follow-up is the key to making sure that
you’re converting leads, and I’ll give you a couple
of examples as to why. So, take care, see you tomorrow.

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