First Impressions in your business headshot or website video

First Impressions in your business headshot or website video


– Good afternoon. Should I say good morning. I like to say good morning, even if it’s 10 o’clock at night, I like to say good morning. I want to talk today about first impressions. Now, yeah, you can read
that their seven seconds three seconds, 25, whatever, you know. The point is, there’s a first impression, right? However long it takes you
to make that doesn’t matter. People start evaluating you
the moment that they see you, whether that’s in person
at a networking event, or online with your head shots and video. They start evaluating you, and they come up with
thoughts that they think, yeah, see, thoughts that they think
about you and who you are. So, my big question for you in this blog is what impression do you want to make? What is it that you’re wanting to convey? In my personal business here, with a head shots and video
for solo entrepreneurs, and for companies, I wanna say three things. One, I want to convey
confidence, number one. Confidence in my self and in who you are, and in the beauty of people in general. How do I do that? The big things in my business. Be seen, number one. Be seen. Two, connect with your clients. People see you, that’s the first step to connecting with your clients, right? And then once you connect
with your clients, you get the opportunity, the honor and privilege of serving them with your products and services. So be seen, connect with your clients, serve. So first off, I want
you to show up genuinely when it comes to your
head shots and video. I want you to be genuine, okay? Now you can be genuinely scared, but you gotta put that aside and think, but what is it that you wanna convey? Is it confidence? Is it friendliness? If you’re a real estate agent, you probably want to look friendly. Like, they’re gonna be
spending a lot of time with you looking for houses, right? And through the buying
process and the whole bit, they’re gonna be spending
a lot of time with you. It’d be nice if you’re friendly. (laughing) So they look forward to
spending time with you. If you’re an attorney, you may want to look
a little intimidating. Ya might want to. You might want to turn around, though, and be very friendly looking. There’s just so many ideas, right? So, that’s my first question to you, what is it that you want to convey? Most of my clients, the vast
majority of them I hear, they wanna look, they want
friendliness and conversation, they want people to look at them, and when they see them, they
wanna start conversation. They wanna look and go, all right, yeah, let’s talk to this person. They wanna be remembered,
they wanna stand out. I know, I’m gonna stop here for a second, I know that the first thing in your mind, whether you admit it or not, is I wanna look good in my
photos, I wanna look good. Okay, looking good, that’s vague. Remember that you’re not trying to get someone’s approval
on how good you look or how pretty or handsome you are. You’re trying to convey something, not get from them. You want to give to them. I want to give confidence, I want to give the idea
that yes, this is friendly, and you will have a friend here. I’m not trying to get from
you, I need your approval, tell me I’m pretty. Let’s just let that sink in for a minute. So, when it comes to looking friendly, I’m gonna challenge
you to genuinely laugh, and the next thing that I hear generally when I say this to clients is, well, my eyes squint up and
then I don’t have any eyes. Doesn’t matter. Doesn’t matter, seriously, okay? Here’s a project for you. If you wanna see the way that
you look when you’re laughing, video yourself laughing
and then look at it, or have someone else,
give ’em your own phone, have them photograph you
when you’re laughing. I want you to see how
genuinely good you look when you’re laughing. Because your whole expression changes. Your eyes, yes, they squint up. Who cares? Again, it’s not about
being perfect, right? It’s about being relatable. So, genuinely laugh. Just laugh. Yes, your eyes are gonna squint up, but people are gonna
look at that photograph, and they’re gonna be like, okay, I’d like to know who this person is. Another thought is right after the laugh, so after you genuinely
laugh about something, the smile that’s on your
face and in your eyes right after a laugh, that’s priceless. All right. What points do you want to convey when it comes to your head shot? What’s the first impression
you wanna give your clients? Let me know in the comments. Talk to you soon!

Leave a Reply

Your email address will not be published. Required fields are marked *