Easily Create and Report on your Topics within the HubSpot Content Strategy Tool

Easily Create and Report on your Topics within the HubSpot Content Strategy Tool

Don’t you wish the content strategy tool was better easier? Well, guess what your wish his hub spots command, maybe but you know what time it is Are you a hub spot user looking for fun and interactive? education that helps you be better at HubSpot then welcome to Sprocket, ah, that’s right Now I’ve easily create and report on your topics within the content strategy tool Look getting found on search is a challenge. I mean, it can be a real pain in the Not only are there other brands Competing for the same search topics as you but you also have to organize your content in a way that allows search engines like Google Yahoo and Bing to recognize your authority on specific topics To make things even more complicated if you’ve been creating content for years without topic clusters in mind which is pretty much all of us grouping your content into topics can be a real pain the Okay, it can be daunting if not an impossible task the related content search will surface any Content you’ve already posted that relates to a topic you are creating in your content strategy tool this lets you quickly Organize your content. So search engines of view you as an authority on that topic and show your content higher in search results Warning warning bonus tip ahead so that you can track your success HubSpot now has a content performance view within our content strategy Tool as well This view will show us how each piece of content within our topic is performing and contributing to our site’s overall traffic Hashtag boom sauce So how do we see it? well When entering our content strategy tool we will now have access to two tabs when viewing our topics tab number one a topical coverage tab and tab number two a Content performance tab the topical coverage tab will show you the web view you are familiar with like we’ve all seen it and so you’re like, yeah, that’s a tab, but Clicking over to the content performance tab. You will be shown the new tab topics view This view will first show you metrics such as the number of content pieces associated to the topic total sessions bounce rate and average session length and Next you’ll see the pillar page for that specific topic as well as information regarding that pages performance Finally instead of the web of supporting content You’ll now see all of your supporting content listed in a table in this table. You’ll see Metrics on traffic to your content and also whether or not your piece of content is linked back to the pillar page It’s ports. Are you getting excited? Ready to create a new topic Now with the related content search simply create a topic and you’ll be presented with a list of Content that you’ve already created that you can add to your topic cluster upon creation note that you will still need to create backlinks Between your supporting content and your pillar pages you might be wondering well George who gets it right now all accounts have access to opt into the tabulated view of content strategy Opting into this view will give you access to the related content search as well How do you like these updates then? Make sure you check out sprocket talk comport /fb that will take you to our private Facebook group where we can carry on the converse Also, make sure you check out sprocket TOCOM for SAS audio and /video so you can watch or listen to the podcast while You’re on the move and while you’re on the interwebs Make sure you check out our Facebook page and our youtube channel hit the bells the like some subscribes All those things so we know that you’re part of the community Make sure you check out this new view make sure you’re paying attention to your content strategy and showing up in search engines Which goes without a doubt but while you’re doing that? Make sure you do some happy hub spotting


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