Years ago, one of the topics we discussed the most in agency was whether designer should learn how to code? Later on, Adobe started working on some software pieces that help designers. For instance, if a designer changes framing of a photo by using Photoshop, an algorithm can fill the occurred gaps. That’s to say, the parts of the photo, which were not initially in the photo, can be added by an AI. Now, let me show some stunning examples of how AI changed the design world This building opened in Hamburg, Germany in 2017 is now one of the world’s largest and most acoustically advanced concert hall. It’s the most distinctive characteristic is not its 870 million euro cost, nor its wave shaped exterior architecture. And neither its seat arrangement which can be traversed by Escher style stairs. You can only notice its most distinctive characteristic if you only look closely. It’s the acoustic panels that cover the ceiling and the walls. They cover the hall throughout like as coral reef. There are 10,000 of them and each of them has unique pattern. Instead of hiring 10,000 different designer for this job, 40,000 line AI code was written to accomplish it. This AI designed 1 million small cells on 10000 panels. These cells, which resemble sea shells, reflect sound waves in the room in the most acoustically optimal way. Most of us won’t be able to listen to music in this concert hall which was designed with the help of a lot of artificial intelligence. But algorithmic designs have become a part of our lives already without us even knowing. For example, web sites that we can buildings of the internet. Now we can have a website designed entirely by AI. A content management system called The Grid gives you a designer named Molly to order. Molly is not a human. The Grid promotes her as a female artificial intelligence. She’s young, open to new things and constantly learning. She already designed hundreds of thousands of web pages. When you design a web page, you make many decisions as a designer. Colors, fonts, and the size of the logo as a matter of course (as the rule, it should always be a click larger according to the customer). The design decisions made by Molly in the last 3 months are more than stars in our galaxy. She also observes the results of every decision she makes and tries to make better decisions. Frankly, I don’t like the web sites she has designed so far but we will see it all together to which level she can reach in a few years. By the way, did you know that AI now also designs movie posters? I noticed that Netflix shows me different posters of the same show when I open it every time. It turned out to be redesigned poster of the old season of “Black Mirror” whereas I was excited of thinking that the new season was released. After all, how many times can I watch the same show?! Actually, I can watch “Black Mirror” a few times more… Then I did some research to seek out how many posters they would design for a series or movie and how many designers are working for it. At the end, I realized that it is also done by algorithms. Artificial intelligence chooses among the millions of visuals that people can draw the most attention. What attracts the most attention to people? Of course, other people. Here is how it first extracts visuals with the human beings. It then classifies them according to composition techniques such as full body, chest plan or close-up. If there is a series or movie there is no human at all, this time it tries to decide by abstracting the lines in the image. After deciding on the most interesting visual, it crops it to be the most appropriate for compositional rules and human psychology. One of the musts in poster design is texts. Here, the position of the texts also chosen by AI. Finally, many different poster designs are made for the same series or film. And also some variations that are very similar but with minor differences are also produced and tested. When people click on these posters, they actually train the AI in a sense. It scores its own design and tries to shape the future designs based on this. This example of visual AI, you all can use on your mobile phone without any charges. The Prisma application Followers of my instagram account might have seen my photos which were made by Prisma. In fact, this application is not just one AI. It uses three different artificial neural networks at the same time. The Russian programmer Alexey Moiseenkov, who developed this system, says artificial neural networks examine the works of artists such as Van Gogh and Picasso, and get trained by identifying their similarities and typical characteristics. When you put a photo in your application and select a filter, it doesn’t actually do anything on that photo. It designs a brand new visual by using the photo and the styles it learnt from the art works. And there are those who ask for constantly changing logos. The color and shape of the logo of Brazil’s telecom company can vary according to the voices or music around of it. Again, an algorithm starts to change the design in real time by listening around and choosing the appropriate colors and shapes. Oi, Oi, Oi. A similar experiment was done by Nutella for packaging design. This time, the AI algorithm’s task was to produce 7 million different designed jar packages using a database of various textures and colors. All the visual elements in the No Man’s Sky game have been designed without human touch. It’s a game world designed by computer in the computer with all structures – star systems, planets, ecosystems in the planets, floras, fauns. As I said, years ago, what we discussed the most was the question, “Do designers need to learn coding?” Now the new question is: “Do the codes have to learn to design?” Do they, in your opinion? Will the AI, which consists only of the codes, start to do all the design work when it turn into humanoid robots in the future? What do you say? Expect for Beethoven’s 9th Symphony, all of the musics used in this video composed by an AI called Amper.
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