Affiliate Marketing Website Build – Month 3… Problems Stack Up In The Messy Middle!

Affiliate Marketing Website Build – Month 3…  Problems Stack Up In The Messy Middle!


Hey Miles here, milesbecker.com. This video
is month three of my affiliate marketing website build case study where I’m updating every
month the progress and process and growing a website and affiliate marketing website
from zero to $3,000 per month with a target timeframe of being in one year. So I’m three
months in at this point and that means the first quarter is done and my approach to business
and my approach to everything online is really a fire ready aim. It’s all about getting into
emotion. It’s all about taking action starting as the most difficult part. And so many people
stay stuck in research mode and they’ll just research forever. They won’t take any action
and of course they’re never going to make any money. So I just pulled the trigger and
bought a site to get things going. And now at month three we are just stuck in the aim
phase so we are just aim, aim, aim. We are going to learn in this video some of
the content challenges I’ve been dealing with, some of the HR challenges I’ve been dealing
with. You’re going to get the specific data. Um, some data insights from within the analytics
and the search console about how I’m starting to get picked up on the search engines and
then ultimately how much I’ve spent on the site and how much I’ve earned on the site.
So first at this phase, right? The aim, aim, aim phase a, we’re still dealing with the
backlash from a poor decision on my part to buy 12 posts from one content team. Now I’ve
used this first content team for other types of content projects and it worked. This affiliate
site is a different type of content. Review content is simply different. So I bought a
batch of 12 posts from them a months ago and they came out terrible. They did not work, they, they missed the boat.
So the big key is when you’re testing new teams and when you’re testing new service
providers, start with small projects. Even if you’ve, you’re use those service providers
for other types of tasks. If this is a new task for a current service provider that you’ve
been using for a while, be sure to start with a small amount of content or a small job at
first. Because what’s happening is my main editor is actually having to rewrite each
and every one of these so it’s doubling my cost on this first batch of content and it’s
over doubling the amount of time to get these things live. So that’s a mistake that I’ve
learned at this point. I think next time I do a site like this, I’ll be able to condense
the first three months down into one month because I kind of get an idea of what the
mistakes I made and this is why the fire ready, aim approach works is I didn’t know how to
build this or do this from where I was three months ago. Right? I now know hindsight, looking back
based off the mistakes that I’ve made, I now have a really clear understanding of a better
way to do it. I didn’t learn the better way before I started. I learned the better way
by trying the best and giving it my best and looking back and thinking, oh man, if I would’ve
done that and then that and then that and then that we probably would already be a lot
farther along than we are. This is how we actually learn, right? You don’t learn from
courses you learned from doing. So that’s really the, the first key. Um, last month
we were able to publish two blog posts per week for two consecutive weeks. Now this is
a big momentum shift for that. We’re, we’re getting that consistent publishing machine
going. Our goal for this next month is three posts per week each and every week for this
next month. That’s a lofty goal since we’ve only done
two posts per week twice. Um, we have 15 posts on the website total. So now I’m at um, week
12 or give or take, right with 15 posts. That’s a little bit over an average of one post per
week on average. If you’re doing this all yourself, you should easily be able to mimic
that approach. You probably could do two posts per week. My goal is to build systems and
teammates that will allow me to publish five posts per week and possibly build out two
or three sites like this. So I’m looking at it from a little bit different perspective.
I’m looking at it from the perspective of an investor who’s willing to invest money
on teammates and systems, but if you’re building your first site, your first affiliate site
on your own, just note, stay in the trenches, keep putting out the content. We had some HR issues, some challenges with
some teammates I had brought on individual who has a lot of domain knowledge in the space
of the niche of this website and he was doing our reviews for us. He wasn’t writing the
reviews, but he was going through and choosing all of the different products because he knew
these products and he was able to compare which ones were best and which ones was the
best budget option, which one was the second best, third best, et cetera. Uh, he disappeared,
right? He’s busy. He had a couple of jobs. This was the extra side thing and he just
has not kept up to pace at this point. So we’re yet again, building another system around
how do we get the actual reviews? Because this is the value I or you as an affiliate
offer your audience is really taking the time to actually do a quality review. It’s not good enough to just go choose five
random things and say, cool. Here they are. There should be actually some helpful information
and insight for your audience member because that’s what they want, right? Your income
is a byproduct of helping other people get what they want. So our goal is not just to
publish reviews on anything. We actually do want to know what’s good and what’s not, and
we want to help steer our audience in the right direction. So that’s another challenge,
right? And you probably have noticed me as someone who’s leveraging my money and my income
from my other businesses to build this right? This is an investment for me. Um, there’s
all kinds of HR challenges left and right. If you’re doing all of the work yourself,
you buy press that 100% and that’s what my wife and I did in the beginning. That’s what I did with this channel and this
brand, right? All of the work was done by me and my wife on her site as well, uh, in
the early days. And it’s actually easier in many senses because you can just do the work.
It’s not as scalable, but you can just do the work. So now let’s go into some data.
At this point. Um, in Google analytics we are showing our first visitors coming in from
the search engines and they’re coming in from three separate search engines. So Google is
driving traffic being is driving traffic and duck duck go is driving traffic. Um, if you
don’t know about duck duck go, it’s a privacy based browser on your phone and it’s a privacy
based, a search engine that doesn’t track everything you do, like all the scary other
ones. So we’re seeing that we’re getting traffic is great. So then I went and looked in search console
and we’re definitely seeing spikes in our impressions. Now Impressions, pre-seed Clicks,
right? So when you’re seeing impressions from Google search console, this means that Google
is indexing your site and it’s starting just to display you as relevant search results.
So in the last week, week over week, um, the impressions are up 46% on Google, which is
awesome. In the last month, month over month, our impressions are up 59% on Google and clicks
or up on Google a hundred percent month over month. Now the numbers are small, right? Momentum
is slow to build, but the power of compounding is real. And I have a video on the power of
compounding. If you haven’t seen it, you’ve got to watch it. I’ll have the link pop up
above my head on a card. The link will be in the description because it really helps
you understand that as your compounding grows, as your content grows, as your impressions
grow and your clicks grow and you keep adding new content, that’s really how you build a
website or even a cashflow that can reach very, very high levels. It’s not one big thing. It’s a lot of little
things that all add up and compound on each other. So that’s the path that we’re on. Um,
and then another data point that’s very exciting is I’m seeing my first clicks to Amazon, so
we haven’t seen a purchase yet. So I’ve made $0 million with this site at this point. I’m
gonna tell you how much I’ve spent on it this month in total. Um, but we’re seeing the clicks
over to Amazon haven’t reached a hundred percent clicks yet, or a hundred clicks yet, which
means that, you know, one in a hundred buys, that’s a 1% conversion rate. I’d expect somewhere
around there as an ongoing conversion rate. So I’m not earning the income yet, but it,
all of these signs, these little data points are proving that the model is working. And
I really just need to compound my efforts to get more exposure for more keyword phrases
relevant to my audience members. And I do that through more content. I’m at
this point in this month, I’ve already purchased, um, another eight posts from the second team.
I’m going to purchase another four from them. And I’m hopeful we’re going to post purchase
a second run of eight this month, which means in the fourth month that I’m talking about
now, this is my plan kind of moving forward. My goal is to get 20 new posts published,
which would be an average of about five per week if we can get that all done. Um, that’s
what I’m saying. I’m hopeful that we hit the three per week mark and I’m buying enough
content to get to hopefully 25 per week. Um, giving us some, some wiggle room if something
goes awry in there. So what are the costs actually before the cost and I’ll get into
them and again, I have this month and the total, I want to share a conversation that
I have with my project manager on this. Again, I’m not the point person on this. My,
my wife and my main site is, is my number one priority, this channel and my inner circle
membership. Here is my other number one priority. And then this, this kind of case study is
something that literally I’m completely outsourcing and I was talking to my project manager and
he’s like, man, this is just boring at this point. It’s, it’s arduous to keep going. At
this point. We’re three months in. The honeymoon phase is over, right? There’s a a moment when
you get started that you’re filled with excitement. You’re like, yeah, I’m going to do this. I’m
fired up, but boy, month three, that excitement is completely gone and the numbers are tiny.
Right? The challenges that we’re facing on what teammates and who do we hire to do the
reviews and all those HR challenges and getting content back, that’s terrible. Asking them to rewrite it. They said, no,
they told us no, we won’t rewrite it. That’s just what you get. So then having to hire
an editor to work on a second one and to feel behind the ball and like, we don’t have enough
time and we don’t have enough content going out. It’s like, it’s not just like there’s
a pile of manure here that we need to shovel. It’s like an entire mountain of manure that
we need to shovel and it’s, it’s feeling daunting, right? Cause the struggles feel heavier than
the victories do at this point in time. And he was honest with me and my project managers
like, dude, like if I was on my own on this and I wasn’t earning, you know, hourly like
he is to actually keep this on track, he’s like, this is the moment when I would give
up and this is probably the moment when I would jump to something else and go to some
other shiny object or start watching other webinars thinking there’s an easier way, but
there’s not an easier way. Um, the path to create a successful business
online is filled with challenges. You need to have a really big why. You need to have
a huge reason why you’re doing this. And my why is very strong publicly to show you that
it’s possible publicly to detail these parts of the process, right? These emotional challenges.
No one is selling you a course on how to make money online or how to do this or that online
selling you a thousand, $2,000 courses from the Webinar. No one’s going to tell you the
real talk that you just got, that this stuff is tough. It will push you and make you think,
man, why am I doing this? Well, you really need to have a big why that’s going to get
you to persevere my hats over the fence with this 12 month case study so I can’t stop,
right? I’m, I’m committed and I’m rocking and rolling
on this. So, um, you know, you got to build the willingness and the capability to persevere
in the face of challenges. And as an entrepreneur, that’s what we do. We seek out problems to
go solve them. Okay. So with an affiliate site, the problem is my audience members want
to get a thing. They don’t know which one and they don’t have time to do all of that
research. So my team and I are spending all of our time, money, energy, and resources
to do all of that comprehensive research to create the absolute best posts to show them,
here are the best ones. Here’s the absolute best, here’s the runner up, here’s the best
budget option. Here are some other ones for you to consider. And they can read our posts
and they can feel the trust and they can be like, wow, I’m so glad I found this post that
did all that research for me. I’m just going to click and buy. And that’s
when I earned my income is when they click and buy on the other side. But for us to be
able to build this out to a real machine that’s going to get thousands of visits per month,
tens of thousands of visits per month, you know, sell hundreds and hundreds if not thousands
of individual products each every month. It is an incredibly long and challenging path.
So with that said, just if you’re on the path yourself, if you’re feeling low, if you’re
feeling like, man, this is boring. It’s very arduous. It’s the same work over and over.
It’s keyword research as content. It’s keywords, it’s content layout, keyword, content, layout.
Um, it’s just, it’s not fun and exciting. It’s not hammocks and my ties. There’s no
fancy supercars going on behind us, but this is the truth of entrepreneurship, right? It’s
dirty. We’re in the messy middle right now. It’s very messy. It’s kind of chaotic. Uh,
but we’re, again, we’re focusing on building systems, so we’re not just putting out the
content, we’re building systems that ultimately should be able to be leveraged to build an
entire portfolio of sites, which is my ultimate goal as a, um, an investor who knows a lot
about this world of digital marketing. So costs, costs us money, um, fixing the bad
content. We’re still doing that and we still have more to do. So this is not the first
fixing bad content costs $489 last month, uh, research from a research guy, he did show
up, he got a few posts done, but not nearly as many as we had hoped or wanted. $168 from
the researcher. Um, $750 from my project manager who’s just keeping it all on track and moving
the keywords between the content teams and the editors and the layout designers and double
checking all of everything, right? So he was 750 bucks, uh, $80 in the month
to lay out our blog posts, all of the different blog posts. And then we bought four new blog
posts, which is $598 total expense in month three was 2080 $5. My total overall expense
at this point, including buying the site and all of the activity that we’ve done to this
point is $7,611. My budget, I didn’t mention that in the beginning. I’m comfortable spending
$50,000 to build this out over the course of the year with the goal of getting a $3,000
per month cash flow positive cash flow for that $50,000 investment. Um, I’ve done real
estate investing and those numbers are far superior. Plus there’s the, the asset is liquid,
right? I could sell it for 30 x, the monthly cashflow on average of six months. Um, the
one other thing that I’m gonna my goal to step up and start next month is backlink building. Uh, it’s time. So I’m, I’m probably just going
to go buy some back links. I’m going to buy some white hat backlinks. Um, if you’ve seen
my other content about it, I’ve used the team reach creator. They’re out of the U K uh,
Steven Brownlee is his name. So if you reach out to them, if you want backlinks built a
reach out to them, tell them miles said, what’s up. I sent you, I’m not an affiliate, I’m
just, I really like their service. It’s expensive. It’s $2,500 for 10 links. I don’t know if
I’m going to jump on that. My team, we’ve been trying to ramp up, um, getting my team
competent in building back links with the same methodology, which should drive our costs
down. But my project manager is so busy getting the kinks out of the content side of things.
It might be worth it for me just to go spend more upfront. Now than I would getting it done by my team,
uh, to kick the ball into motion because that’s the one thing we can do to build more authority
to our site to really help our site get to that point where is going to rank all of our
posts better, right? So I build a great post that is a lead magnet or a link magnet post
and then we do outreach and we get other people to link back to that link magnet post. We
get all of the domain authority pointed our way to that one specific page. We use some
internal linking to essentially move that domain authority, that page authority around
it increases the page authority of our whole site, the domain authority of our whole site.
And theoretically all of our different posts rank better. So I’m probably gonna wait until
mid month to to launch that. I’m, I want to have, you know, 2025 posts
on the site before turning that on. But that’s where I’m at. And if that doesn’t happen this
month, it’s absolutely going to happen next month. I’m still just dialing in this content
machine and that’s, that’s the key to it all. So that’s my update for you. I’m, I’m comfortable
and confident where we’re at right now. I’ve built, my wife and I built our first business
from scratch. We started with a $95 and 40 cent hosting and domain package and we built
it with 100% brute force content. Um, we’ve, we’ve made millions of dollars with that site
at this point in time. Uh, it’s been running for 10 years. Then on this channel through
youtube, which is also a search engine, right? Um, I spent three years building just a ton
of content, uh, here on the youtube platform and that has got me 110,000 subscribers. I’ve taken 200 of those videos, turn them
into blog posts. I got 50,000 visits per month to my website, but none of that happened quickly,
right? It was multiple years getting that going and that’s generating like $30,000 a
month from this brand. So I know this path is proven and I know this is going to work,
so I’m confident enough to keep paying my verge, my my teammate, not my virtual assistant,
my project manager, and to keep him on track moving forward. He’s happy to have consistent
income while building this out and I do appreciate his honesty that this was, this was a trying
time in the phase. It’s now boring is now monotonous. It’s now feeling like a ton of
work. It feels like we’re getting this much result for that much work. Welcome to the
world of being an entrepreneur. This is what it actually is. This is the messy middle. This is the part
that fake gurus don’t tell you about because they can’t sell you a $2,000 secret system
when you know it’s just a lot of work and you actually don’t need their system. You
just need to do the work for a few years straight. Cool part is as you do it once or twice, you
can look back and you get better at it. So my wife and I took four or five years to get
to that $10,000 a month mark. Um, the miles back to the brand did it in under 18 months.
Right? So, so I’ve been able to speed up the process of growing audiences, growing email
lists of, of driving, affiliate sales, et Cetera, et cetera. So you get better at it
the more times you do it over. And I guarantee my next affiliate site that’s a pure affiliate
site will be even faster than this one. Not because I’m going through a fancy course
that teaches me how, but because I’m doing the work and I’m observing what I’m doing,
in what order, what worked, what didn’t. I’m adapting on the fly. So when I go do it again,
I will know the fastest path for me and my team to get the result that we want. So I
really encourage you to get started if you haven’t already. Um, I thank you very much
for your time. You have questions about the site you can get at me in the comments, thumbs
up, like, subscribe, do what you do. I appreciate any sort of engagement here on the channel.
Feel free to share this if you want, but to, I’ll keep these coming on, keep these coming
out. They come out around the, um, the eighth or so. Each month is when they come out and,
uh, I’ll have a correlated blog posts linked in the description. If you want more info,
you can go to the blog post and the description and all in all, I thank you very much for
your time and I look forward to connecting with you on the next video. So meet again,
be well. Cheers.

Comments

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    millionaire mom

    Hey miles. I got a product accepted on warrior plus last week. I called it Facebook leads machine as I can get 300 leads from 1 Facebook post 🙂 fame at last lol

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    millionaire mom

    What do you want content on. I'm doing some writing up jvzoo products for my mentor at the moment and love writing:)

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    Brian Pfeiffer

    Thanks for the update its a 2 Year plan that is what the Income school guys teach, it's took me a good couple of years to get traction with my latest site

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    Jeremy Ferguson

    Hey Miles! I'm updating you like you said you wanted me to! I got my first interview done. Now I have to work on consistently reaching out to people for interviews! Soon, I'll be turning the audio into text for the blog, and taking the audio amd putting it on a podcast.

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    Jersey VanOrden-Miner

    Wow! I literally stared at the ceiling most of the day. Im almost 1 year into blogging by myself. Im wondering “why”. I’m basically tired and numb. Thank you for all you do!!❤️ Hopefully tomorrow will be a new day!

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    Erasmo Vento

    Hi Miles! I started watching your videos and really like it to be honest. I have a question though. I'm not good at writing and English is not my first language. I see some videos here in youtube using article spinner tools. They get articles from different blogs or plr's then rewrite it using article spinners. I think this will be good for me since I 'm not good at writing own articles. So my questions is will this work or would you recommend it? Article writing is the factor that is holding me back from starting a blog. Thanks in advance.

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    digitalmarket preneur

    This is awesome man!! THE WHY is always important. And to get momentum is hard, but once you have it is great.

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    Merrill S

    Thanks Miles for the glimpse into the true life of an online entrepreneur. Your candor is appreciated. It's why I continue to watch your videos. I know your it must feel like making sausage right now. But in the end it's all going to work. You will be buying the yachts, luxury cars and more great real estate. Not renting those things for photo and video shoots. Cheers!

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    Sandy Shoals

    Your honesty always blows me away. If every "guru" was this honest, people could have saved a ton of $$$ & the gurus would only be driving Mercedes & BMWs instead of Lambos & Ferraris! Lol. Still in the trenches. Thanks Miles.

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    Caine Tey

    Thank you for your honest share. I'm building traffic for clients via outsourcing, thus saw lots of similarities in the problem faced. Do you publish your content once they are ready? In my case, I get 12 articles first then start schedule 3 per week, thus have a one-month leeway. I used two writer team as content will always delay, and i research and give them one title at a time, My finding: if I give all they delay more vs one at a time.

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    Jean Dolby

    Can a website still be successful if its name doesn't actually reflect what its targeting. For example my target market is selling pet products but i would like to call the website Lilly and friends.
    Thanks for your help. Your videos inspire me

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    Roger Greenwood

    I have had a site for the last year and although it has not done much as I have not done enough posts. And some other stuff but it has been a good learning curve.

    One thing worth knowing with websites is that you can have a site and use it as many things (affiliate, blog, landing pages etc) all in one.

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    Nigel Richards Driving School

    I can so emparhise with this. Im 1 month behind you Miles. I went to purchase a niche off HPD but it was sold as you may recall. I bought another and have 5 blog posts ready to post but no site off HPD yet (this week I hope?). I am out of the "Honeymoon zone" and its boring haha!!
    But ive been there before. When I decided to expand my driver training business, it was boring posting Reviews on my website to get up ranking and social media pictures everyday to get noticed. It was the same when I wanted to run my first ever none stop mile at 266lbs and 50 years old….3 months of running lamp post to lamp post…but its the only way. And my Why is stong enough Its good to hear your going through the same even with your experience. I crave that first sale!!! That first $$ Thank you Miles.

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    David Antony

    Again, keeping it real ! It’s not all BOOM💥 throw up a website follow my $6k course and buy that Ferrari .
    The first honest digital entrepreneur I have found. Thanks for the videos Miles🙂👍

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    michal kocis

    96 percent of your audience don't have 50k budget. So it's very demotivating to watch you talk, wow I am shocked. There are like questions in our head. Can I do that with 2k with 3k if you need to outsource all the content anyways because I am a not native English speaker? My point was. I love you man, you are the number 1 dude here on Youtube because you are super honest and not hiding stuff and for that, I respect you A lot! 🙂 But this case study is a little bit as I said demotivating. There is a channel on youtube called income school and they themselves would never invest this figure even after so many of experience for that much of progress.. Please try to check it out and reconsider what s going on. I understand you completely outsource But still .. :/

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